The Future of Luxury Is Swedish: LELO Makes Its Moment in Emily in Paris
Luxury is evolving, and it’s no longer defined solely by Parisian ateliers or Italian heritage houses. It’s bold, inclusive, design-led and unapologetically modern. Enter LELO.
In a surprise cameo that feels perfectly on-brand, the luxury sexual wellness label appears in the latest season of Emily in Paris, marking a cultural crossover where fashion, freedom, and intimacy meet on one of TV’s most glamorous stages.
Set against the vibrant backdrop of Paris Pride, episode seven, Second Chances, features LELO floats and products woven seamlessly into one of Europe’s most electric celebrations. It’s not a blink-and-you-miss-it moment. It’s a statement. One that positions sexual wellness not as a side conversation, but as part of contemporary luxury culture.
As the favourite American expat navigates love, ambition, and self-expression in the City of Light, LELO’s presence reinforces a new narrative of luxury, one rooted in confidence, inclusivity, and personal pleasure. The brand’s appearance highlights its long-standing connection to aspirational lifestyles that celebrate individuality rather than prescribe it.
For years, Emily in Paris has sparked conversations around empowerment, sensuality, and modern identity, making LELO a natural fit. For over two decades, the Swedish-born brand has pushed sexual wellness into the mainstream, challenging taboos and encouraging people to feel more comfortable, confident, and connected to their desires.
This moment isn’t just product placement. It’s cultural validation. A sign that the future of luxury embraces intimacy, design, and self-awareness, all without whispering.
Paris may still be the capital of style, but when it comes to the future of luxury, Emily in Paris makes one thing clear: it speaks Swedish, and its name is LELO.