Practical PR, media and visibility advice for independent design brands and creative businesses.
Emerging designers do not need to wait for a major commission or international award before speaking to the media. Visibility can begin with a clear point of view, well-documented work and a steady habit of sharing useful stories. Define what you want to be known for “Designer” is a broad description. Editors and audiences remember…
Winning a design award or joining an exhibition is excellent news, but the announcement needs more than a trophy photograph and the word “delighted”. The strongest stories explain what was recognised, why it matters and what the audience can see next. Confirm the facts before announcing Check the official award name, category, project title, organiser,…
A press release and a media pitch often travel together, but they do different jobs. Knowing the difference helps a brand give journalists enough information without turning every email into a small novel. What is a press release? A press release is the complete, factual account of an announcement. It usually includes a headline, opening…
Getting featured in a design magazine is not mainly a question of having the largest launch or the biggest PR budget. Editors are looking for a clear story, strong visual material and a reason their particular audience should care now. Understand what the magazine actually publishes Begin with the publication, not your press release. Read…
Writing a press release is only half the job. The other half is putting it somewhere the right journalist, editor or researcher can actually find it. In 2026, that rarely means sending the same attachment to hundreds of addresses and hoping for the best. Start with publications that already cover your subject The strongest place…